Registrato: 24/06/19 10:13
|The content of advertising is basically the same no matter what the media. It is good and it works , or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.
Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable , Yellow Pages, anything with your name on it.
1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.
2 Be Consistent Pick a theme and stick with it, in all your print , radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.
3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.
4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package , most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.
5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")
6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much , but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"
7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.
To have the best advertising , YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.
For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@
脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?005 BIG Mike McDaniel All Rights Reserved Mike@ BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience,
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Brake Repair - Top Performance and Skill When You Need It Most Autos Articles | May 24, 2011
A vehicle may need a brake repair when the distance begins to increase as you try to stop your vehicle. In addition, when the brakes start to squeak , grind, make noises, or show other areas of concern, it is time to take it in for a brake inspection.?
The role of the brakes in a vehicle is very important because they provide the most essential component of safety for a vehicle. They also provide a host of maneuvers to help get you to where you want to be. Because the brakes are unseen , many people tend neglect this very important area of a vehicle, until a problem arises. Usually a person needs a brake repair when they start experiencing some form of grinding when they push down of the brake pedal. You can find a local car care center that has well trained and knowledgeable technicians who will diagnose your brake problems, repair them and allow you to safely drive your vehicle again.
Many people will have trouble with their brakes if they own a vehicle at some point and the most common types of brake problems that result in brake repair include:
? Clicking sounds that occur during braking
? When there is difficulty stopping the car
? The brake pedal pulsating during braking
? ABS light come on for the antilock brakes
? Increased drag during acceleration
? Grabbing or pulling on one side
? Grinding or squealing noises when the car brakes
Sometimes when the brakes get hard because of constant overheating and are no longer adequately effective in their ability to grab and stop turning of the brake rotor or drum, they deliver poor performance. This is a result of constant overuse usually when someone constantly rides the brakes or makes excessive panic stops. This problem can be remedied quickly and effectively with the right team working on your brakes. A car care center that has experience working on all types of vehicles will know just what is needed to get your brakes in perfect working condition.
Another reason that brakes can become ineffective and need a brake repair is when grease or oil soaks the brakes. This happens when the oil or grease from the front transaxle or rear differential gets onto the brakes as a result of oil seal failing. Brake problems in this area can also be caused by the front-end components? failed rubber boot giving off grease and travel onto the brakes. It is essential that you take your brakes into a reputable company that deals specif.